A home in a dozen odd boxes- Life as a Fauji Wife

My entire home could be put into a dozen odd boxes. I live life as a fauji wife, an almost nomadic existence, moving places and making a new home every few years, or sometimes even months!!! For the initial twenty five years of my life, home was Bangalore! Seldom had I moved out of the city, except for short holidays. And then, I was baptized into the Armed Forces fraternity. As the flight took off, soaring high into the sky, I found it difficult to come to terms with the shock and realization that the city of Bangalore would no

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Book Review: A State of Freedom by Neel Mukherjee

Desire and need, may well seem to be the two sides of the same coin. A State of Freedom by Neel Mukherjee, explores these complexities through five different characters, in five different circumstances. Reflections of contemporary India, these lives have an unquenchable thirst for a better life, as they push themselves beyond mere existence. Neel Mukherjee’s earlier published books include Past Continuous in India, which won the Crossword Prize. His second book, The Lives of Others (2014) was a shortlist for the Man Booker Prize and won the Encore Prize. A State of Freedom is Neel Mukherjee’s third novel. Sectioned into five parts,

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Book Review: Digital Marketing Insights 2017 By Social Beat

“Consumers are spoilt for choices across multi-devices and multi-channels, thus making sales competitive for marketers. As consumers become more and more digitally sound, marketers constantly feel the need to evolve and source new ways to reach their relevant audience…”–Excerpt from Digital Marketing Insights 2017 The world of digital media It hardly needs to be stressed that digital media has permanently changed the way we live, work and play. From the once simple Orkut to the more evolved news feed of Facebook and YouTube, the digital world in its new avatar has taken the world by storm. My interest in social

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The Paradox of Choice

“The Paradox of Choice”- I may have borrowed the title of this post from the 2004 book by American psychologist Barry Schwartz, where Schwartz argues that eliminating consumer choices can reduce the anxieties of shoppers. To me, this seems so true. With the plethora of choices available today, isn’t it actually getting to be exhausting for us, the consumers? Egg Journey to the center of the paradox My mobile device had been giving me considerable trouble, hence I decided that it indeed was time to scrap it and get myself a new one. So an entire Sunday afternoon was spent surfing

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Filter Coffee and Butter Toast!

A buttered toast and a cup of piping hot filter coffee is all that I require to kick start my day. Having grown up in a typical Tambrahm home, I am habituated to this cuppa coffee every morning. The frothy mixture of hot milk, coffee decoction, and sugar, may seem pretty simple to make. But trust me, when you actually get down to making it, you realize there’s much more to it. We South Indians do fuss about our filter coffee, and could go to great lengths to ensure that the first cup of coffee in the morning is near perfection.

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Indian Weddings and the Joy of Shopping for Outfits

The family was very excited. The news of a cousin getting married reached us and it was an opportunity for us to be a part of the celebration. Indian weddings are surely grand events. Multiple ceremonies, colorful decorations, meeting people, and of course dressing up in fine Indian clothes- weddings in our country is a grand spectacle. With barely a month left for the wedding, we had just about time to get all the outfits in place, and deciding what would be more appropriate for each of the ceremonies. With a full time job, packed schedules and two school going

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