Book Review: Digital Marketing Insights 2017 By Social Beat

“Consumers are spoilt for choices across multi-devices and multi-channels, thus making sales competitive for marketers. As consumers become more and more digitally sound, marketers constantly feel the need to evolve and source new ways to reach their relevant audience…”–Excerpt from Digital Marketing Insights 2017 The world of digital media It hardly needs to be stressed that digital media has permanently changed the way we live, work and play. From the once simple Orkut to the more evolved news feed of Facebook and YouTube, the digital world in its new avatar has taken the world by storm. My interest in social

Feeling Depressed? Blame the Time You Spend on Social Media

Let’s face it. Social media sure does stir up emotions- of joy, some cheer and quite often sadness too. There are good reasons to have social media accounts. You could share daily tidbits with family and friends, or network with people of similar interests. But, here is something else that social media comes with. Its usage could spell a slew of powerful negative emotions too– all at a subconscious level and they transcend the keyboard. From way back in 2006… Remember the days of Orkut? Well, it was the first of its kind and created a lot of excitement. It

Back From a Break… Back With a Bang

So it was a week-long break for me and the kids… A week cut off from the world of the internet, social media and blogging. How hooked we are to this virtual world. I have spent the entire morning clearing emails, replying to comments on my blogs, tweeting and scrolling through Facebook. Phew!!! A good two hours gone by!! And it was just a week of absence. The first few days of this holiday, made me feel jittery. I havent blogged, I hadn’t replied to mails. As the week slowly progressed, I kind off got used to it. I actually didnt