Book Review: Digital Marketing Insights 2017 By Social Beat

“Consumers are spoilt for choices across multi-devices and multi-channels, thus making sales competitive for marketers. As consumers become more and more digitally sound, marketers constantly feel the need to evolve and source new ways to reach their relevant audience…”–Excerpt from Digital Marketing Insights 2017 The world of digital media It hardly needs to be stressed that digital media has permanently changed the way we live, work and play. From the once simple Orkut to the more evolved news feed of Facebook and YouTube, the digital world in its new avatar has taken the world by storm. My interest in social

The Paradox of Choice

“The Paradox of Choice”- I may have borrowed the title of this post from the 2004 book by American psychologist Barry Schwartz, where Schwartz argues that eliminating consumer choices can reduce the anxieties of shoppers. To me, this seems so true. With the plethora of choices available today, isn’t it actually getting to be exhausting for us, the consumers? Journey to the center of the paradox My mobile device had been giving me considerable trouble, hence I decided that it indeed was time to scrap it and get myself a new one. So an entire Sunday afternoon was spent surfing

Filter Coffee and Butter Toast!

A buttered toast and a cup of piping hot filter coffee is all that I require to kick start my day. Having grown up in a typical Tambrahm home, I am habituated to this cuppa coffee every morning. The frothy mixture of hot milk, coffee decoction, and sugar, may seem pretty simple to make. But trust me, when you actually get down to making it, you realize there’s much more to it. We South Indians do fuss about our filter coffee, and could go to great lengths to ensure that the first cup of coffee in the morning is near perfection.

Indian Weddings and the Joy of Shopping for Outfits

The family was very excited. The news of a cousin getting married reached us and it was an opportunity for us to be a part of the celebration. Indian weddings are surely grand events. Multiple ceremonies, colorful decorations, meeting people, and of course dressing up in fine Indian clothes- weddings in our country is a grand spectacle. With barely a month left for the wedding, we had just about time to get all the outfits in place, and deciding what would be more appropriate for each of the ceremonies. With a full time job, packed schedules and two school going

Are We Pushing Our Children Hard to Learn too Soon?

Almost all parents love to compare the intellectual prowess of their child to other kids of the same age. I must admit, I have done this too, albeit mentally. Mornings at the bus stop waiting for the school bus, the discussion between moms, almost always drift towards the little achievements, skills and talents of their children.  As a silent spectator, I am often amused to find mothers speak of their child as if he/she is a budding Einstein. Not that I have anything against this, but when a child all of four years old is already being pushed to get

Book Review Sapiens: A Brief History of Humankind By Yuval Noah Harari

“Evolution has made Homo sapiens, like other social mammals, a xenophobic creature. Sapiens instinctively divides humanity into two parts, ‘we’ and ‘they’.” ― Yuval Noah Harari, Sapiens: A Brief History of Humankind. I took a considerably long time to finish this book. And there’s just one reason for this- I had to soak in every bit of it, understand every rational that was put forth, and question my very own beliefs and thought processes. The evolution of human history could be one exhilarating topic to write about. The whole subject is large, and a book on it would require a great

What Are Your Bollywood Memories of the Nineties?

I live in a small town on the Konkan coast of India. The advantage of living in such small places is that you bump into interesting things that were once part of a glorious past. This morning I spent around half an hour at a tiny little photo studio, getting a couple of passport prints developed. As I sat waiting on the stiff wooden stool for the whole transaction to be completed, I got a chance to listen to Bollywood songs that once topped the charts way back in the nineties. Despite the cacophony of the traffic on the street outside,

Learning a Sport as an Adult

Growing up in the eighties, there weren’t many opportunities to learn a sport by way of private/organized classes. Whatever little sports I was exposed to was in the school I went to. And, my school, concentrated mainly on hockey, cricket, basketball and throw ball. For some strange reason, I seldom took interest in any of these. It could probably be attributed to my poor hand-eye coordination, which is surely of importance in ball games. I distinctly remember trying my hand at throw ball. And each time the ball was swung from across the net, aimed clearly at me, I would

SEAMO- South Asian Mathematical Olympiad- an Interesting Platform to Expose Young Minds to Maths

We do live in a competitive world, don’t we? And in such a world, do you want to give your child that competitive edge? Then here is an Olympiad with a difference. The SEAMO- SOUTHEAST ASIAN MATHEMATICAL OLYMPIAD- is an interesting platform to expose young minds and identify mathematical talent, by giving creative challenges. The Olympiad provides competition at the highest level, though in a friendly way. SEAMO provides resources for students of various levels to hone their problem-solving skills and to prepare for more challenging competitions in the future. Background of SEAMO SEAMO is a concept originating from Singapore.

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