Book Review: Digital Marketing Insights 2017 By Social Beat

“Consumers are spoilt for choices across multi-devices and multi-channels, thus making sales competitive for marketers. As consumers become more and more digitally sound, marketers constantly feel the need to evolve and source new ways to reach their relevant audience…”–Excerpt from Digital Marketing Insights 2017 The world of digital media It hardly needs to be stressed that digital media has permanently changed the way we live, work and play. From the once simple Orkut to the more evolved news feed of Facebook and YouTube, the digital world in its new avatar has taken the world by storm. My interest in social

Book Review Sapiens: A Brief History of Humankind By Yuval Noah Harari

“Evolution has made Homo sapiens, like other social mammals, a xenophobic creature. Sapiens instinctively divides humanity into two parts, ‘we’ and ‘they’.” ― Yuval Noah Harari, Sapiens: A Brief History of Humankind. I took a considerably long time to finish this book. And there’s just one reason for this- I had to soak in every bit of it, understand every rational that was put forth, and question my very own beliefs and thought processes. The evolution of human history could be one exhilarating topic to write about. The whole subject is large, and a book on it would require a great

Private Delhi By Ashwin Sanghi & James Patterson

The former CIA agent Jack Morgan runs an investigation agency called “Private”. With branches around the globe, the agency, investigates intriguing cases, with utmost discretion. They possess an incredible team of investigators, and boast of the latest technology and forensics to crack cases and get to the perpetrators. Continuing in this series is Private Delhi, by the popular crime fiction writer James Patterson, in collaboration with Ashwin Sanghi.  “Plastic barrels containing dissolved human remains have been found in the basement of a house. But this isn’t just any house; this property belongs to the state government. With information suppressed by

Book Review: Veerappan-Chasing the Brigand by K Vijay Kumar

He was the man who terrorized the two southern states for over a decade. Koose Muniasamy Veerapppan, or just Veerappan, holed up in the deep vastness of the Dhimbam forest that lay over Karnataka and Tamilnadu, was once the most dreaded bandit and smuggler. The book Veerappan: Chasing the Brigand by K Vijay Kumar is an account of who exactly this man was, his deeds from sandalwood smuggling to illegal poaching, the mammoth manhunt that saw the loss of several lives, the Special Task Force, and finally Operation Cocoon, in which the bandit finally is killed. Retired IPS officer K

Book Review: In the Name of God By Ravi Subramanian

There are lies… and there are secrets…. In an ancient temple that boasts of a strong religious faith, with a king who upholds this faith and the legend, a lot can happen in the name of God. What do you believe? Whom do you trust? What does it mean to have blind faith? In the Name of God by Ravi Subramanian, is a thriller, based on the Padmanabhaswamy Temple in Thiruvananthapuram, the assets it holds within its vaults and, the infamous controversies that arose after the Supreme Court directed a committee to open up these vaults. Packed with that adrenaline

Lone Fox Dancing-Autobiography by Ruskin Bond

I just cannot review certain books. Surely I may sound very biased here. But, if I were to do a critical evaluation or try to assess the value of these books, it would be to undermine the author and his words. I simply cannot review Ruskin Bond and his books. I just pen down my whole experience of reading them!!!!! Ruskin Bond’s autobiography was his birthday gift to his readers in the month of June. The book Lone Fox Dancing, documents his life- from a young boy in boarding school, life in England and finally his return to India and turning

Book Review: The Ministry of Utmost Happiness- Arundhati Roy

I wasn’t all that sure if I should actually pick Arundhati Roy’s latest- The Ministry of Utmost Happiness. The reasons were plenty. Firstly, despite all the acclaim and the Booker Prize, I hadn’t entirely enjoyed reading her first book – The God of Small Things. Secondly, her so called liberal opinions expressed on many occasions, on all things Indian, just didn’t go down well with me. And lastly, in just over a week since The Ministry of Utmost Happiness has been out, there has been a complete mix of reviews bombarding social media. Some really juicy reviews that screamed out that

Book Review: Sita Warrior of Mithila By Amish Tripathi

The much awaited second book in the Ram Chandra Series by Amish Tripathi is finally out. Titled Sita- Warrior of Mithila, the book has come after a gap of almost two years. Let me begin by warning Amish fans, not to compare this book with the earlier Meluha series. ‘Cause if you do so, you may lose out on drawing the complete essence of the book. I had done it when I read the first in the series, “The Scion of Ikshvaku”, and somehow was left disappointed. So this time around, I decided to read it with an open mind,

Book Review: The Scion of Ikshvaku- Amish Tripathi

“It is the perfect Land- Ram Rajya….But perfection has a price.” For those who loved the Meluha Trilogy, The Ram Chandra Series is yet another attempt by author Amish Tripathi. Months of advertising and many promotional drives later, the book was released on June 22, 2015. The book is a journey, way back in time, of India in 3400 BC. As Ayodhya is weakened, with a war that has taken a toll, the damage has been done. The people of the Sapt Sindhu descend into poverty. They need a leader to pull them out of the situation- of despondency and

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