Book Review: Digital Marketing Insights 2017 By Social Beat

“Consumers are spoilt for choices across multi-devices and multi-channels, thus making sales competitive for marketers. As consumers become more and more digitally sound, marketers constantly feel the need to evolve and source new ways to reach their relevant audience…”–Excerpt from Digital Marketing Insights 2017 The world of digital media It hardly needs to be stressed that digital media has permanently changed the way we live, work and play. From the once simple Orkut to the more evolved news feed of Facebook and YouTube, the digital world in its new avatar has taken the world by storm. My interest in social

Book Review Sapiens: A Brief History of Humankind By Yuval Noah Harari

“Evolution has made Homo sapiens, like other social mammals, a xenophobic creature. Sapiens instinctively divides humanity into two parts, ‘we’ and ‘they’.” ― Yuval Noah Harari, Sapiens: A Brief History of Humankind. I took a considerably long time to finish this book. And there’s just one reason for this- I had to soak in every bit of it, understand every rational that was put forth, and question my very own beliefs and thought processes. The evolution of human history could be one exhilarating topic to write about. The whole subject is large, and a book on it would require a great

Book Review: Veerappan-Chasing the Brigand by K Vijay Kumar

He was the man who terrorized the two southern states for over a decade. Koose Muniasamy Veerapppan, or just Veerappan, holed up in the deep vastness of the Dhimbam forest that lay over Karnataka and Tamilnadu, was once the most dreaded bandit and smuggler. The book Veerappan: Chasing the Brigand by K Vijay Kumar is an account of who exactly this man was, his deeds from sandalwood smuggling to illegal poaching, the mammoth manhunt that saw the loss of several lives, the Special Task Force, and finally Operation Cocoon, in which the bandit finally is killed. Retired IPS officer K

Lone Fox Dancing-Autobiography by Ruskin Bond

I just cannot review certain books. Surely I may sound very biased here. But, if I were to do a critical evaluation or try to assess the value of these books, it would be to undermine the author and his words. I simply cannot review Ruskin Bond and his books. I just pen down my whole experience of reading them!!!!! Ruskin Bond’s autobiography was his birthday gift to his readers in the month of June. The book Lone Fox Dancing, documents his life- from a young boy in boarding school, life in England and finally his return to India and turning

Black Friday: The True Story Of The Bombay Bomb Blasts by S.Hussain Zaidi

“Ten Explosions rocked Bombay that day, taking place with almost metronomic precision at short intervals. Between 1.28 and 3.35 p.m. bombs had gone off across Bombay, the first time any city in the world was subject to serial blasts…” -Black Friday It was the blasts that shook the nation The 1993 Bombay bombings on 12 March 1993, was a well-coordinated attack, and considered as one of the most destructive bomb explosions in India. This single day attack resulted in over 250 fatalities and over 700 injured. The mastermind behind these attacks is Dawood Ibrahim who controls the underworld syndicate D–Company.

Aarushi- The Book by Avirook Sen

I don’t want to call this a review. It is my experience, my thoughts on the book. It was no easy read. It was one of my toughest. Not because of the writing, but just the mere events… They were the murders that gripped the nation. Eight years back Aarushi Talwar was found murdered in her bedroom in Noida. A day later the body of the prime suspect-the family servant Hemraj was discovered.  The case rocked the media, with practically every news channel lapping up every bit of information.  And with a press conference immediately following, that maligned the character

Mrs. Funny Bones- Twinkle Khanna

Here is a tongue-in-cheek book by Twinkle Khanna- the 90’s starlet and wife of Bollywood star Akshay Kumar. This weekend, as I rummaged through the racks of my neighborhood lending library, I was glad to land my hands on Mrs. Funnybones.  I had heard quite a bit about the book- the launch amidst glitterati, the effective social media marketing and the fact that Twinkle Khanna’s witty tweets had been doing the rounds of Twitter for well over a year,  before the actual book launch. So it is but natural for me to have a reasonably high expectation from the book.

The mother in law- The other woman in your marriage

Amazon’s kindle is a boon to women like me. Books galore and priced attractively they are a Pandora’s box. As I was scrolling through the sections, one book caught my eye. In fact it was the title that I was attracted to. The mother in law- The other woman in your marriage by Veena Venugopal is a witty yet, grim book about the apathy of daughter-in laws in this country. Beginning with the authors own personal experience of her mother in law, it takes us through the lives of various young women, dealing with some really difficult mom-in laws. Be