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Do you Google Maami? – With Digital India

September 29, 2015 / No Comments
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There has been no greater revolution than the internet revolution.  The internet has crept into our lives so much that it has changed the way we live, shop, socialize and work. And the ‘Maamis’ (the Tambrahm way of referring to an aunt) from Adyar are surely not to be left behind!!

In a recent trip to Chennai, I sat chatting with a few from my family. It was a warm and lazy Saturday afternoon. My eyes drooped as my ears tried to pick up the conversation that was going on. Come on… what could a bunch of 70 year old Maamis possibly talk about? “Nellikai urugai, maavadu season, Karuvadaam varieties, son in the States…”(Gooseberry pickles, mango season, dries chips varieties…).But minutes later I sat upright, to realize, they were talking about internet speeds, popular URL’s, smart phone apps and much more. Whoa….I realized the internet had sure taken them by storm.

Take for instance Maami ‘V’.

Maami ‘V’ is known to be the best cook in our family circle. Till date I rate her “murukkus and bakshanams” (spiral gram flour snacks and savories) the best in the town. Years back as a young girl; I would find her referring to “Samaithu paaru”, before starting off on make her delicacy. Samaithu paaru is a three volume bible of traditional Tambrahm food, written decades ago by Meenakshi Ammal. These books are almost a mandatory part of every Iyer girl’s dowry. Maami ‘V’s daughter recently married to settle down in America. I asked Maami if she had given her the mandatory dowry. “Ellai ellai” (no no). “Google is there na. She could just search for any traditional dish. So instead of the books I bought her an iPad as marriage gift!! Whoa…Google replaces Meenakshi Ammal. Ironically that evening I went on a search for the books in Chennai. After considerable hunting, I managed to get a copy in an obscure shop in Mylapore.

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Maami ‘K’s tryst

Well before the software boom happened, the Maami’s of Tamil Nadu had generously been exporting their engineering sons to the States. With a heavy heart and oodles of pickle bottles, ‘podi packets’ (flavored powder to be mixed with rice); ‘karuvaadam’ (dried ready to fry chips) wrapped in boxes…their sons left for the US never to settle down in Adyar again. A few lucky Maamis meet their sons once a year during year-end holiday season. For many others Green card and cost issues make the yearly visit much more difficult.

For Maami ‘K’ life is as happy as it can get. “I chat with him on Skype almost every day. He switches on before he leaves for office every morning and after he is back in the evening. I watch him have his breakfast and dinner. It is as though he is among us. I am planning to get him married and have lined up some Skype interviews with prospective brides”, she said.

Whoa Maami, ‘Ponpaakarthu’ (bride seeing ceremony) through Skype. Now that’s a sure revolution.

Maami ‘S’ loves to start every morning with her ‘kolams’(drawing made using rice flour at the entrance of homes). At the age of 60 she still religiously gets up early to draw these beautiful patterns outside her home in Adyar. “I check out new patterns for the next day with the help of Google”, she said. “I now know more than a 100 different styles of kolam, some depicting mythological events and some are simple floral creations.”

I was amazed at her sheer enthusiasm to learn at that age.

The Indian Prime Minister Narendra Modi recently took his ‘Digital India’ Vision to the Silicon valley. “I see technology as a means to empower and as a tool that bridges the distance between hope and opportunity”- This is what he had to say. I totally agree. The internet revolution has empowered and transformed millions of lives.


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