Let’s face it Social Media is here to stay, and Instagram isn’t just a latest fad. With an enormous corpus of content being created and floated around across the various channels; and with dwindling attention spans, the best way to seek an audience today is visual content. For book bloggers, “Bookstagram” (a word coined linking books and Instagram) is a lovely medium to bring forth reviews, communicate bookish thoughts as well as to be in sync with all that’s happening in the world of books.
Enter the world of Bookstagram
In my journey so far as a “ bookstagrammer” I am often asked these questions:
- Do clicking mere pictures of books help garner an audience?
- Are bookstagrammers just people who click loads of picture of books?
- Is it actually that easy?
Well, the answer to these question is a yes as well as a no. Addressing the ‘NO’- just clicking images of books isn’t going to get you hordes of people to your Instagram account. Images that are not supplemented with the appropriate content too aren’t going to work. But, a creative image with the right props, presentation and appropriate hash tags, along with a crisp brief on the book, would surely give you a larger reach across the globe. As much as it may all sound to be simple, the entire exercise is time consuming as one needs to work out a perfect back drop, shrink the review in a mere hundred words retaining the books essence.
Creative Bookstagram- The future of book promotions?
We all love to look at beautiful pictures right? How about an interesting picture with books, an image that incites a curiosity, a picture that could push you to the brink of picking up that book instantly to read! That is the power of creative bookstagram. With the number of books published, overshooting the number of readers we presently have, it makes sense to promote them in a way that’s sure to catch anyone’s attention- readers as well as non-readers.
Book blog moves to the next level
As my book blog slowly gains popularity, it makes sense for me to take it the next level, focusing on Instagram. I must confess, though, that at the start of it all I was enveloped with an overwhelming feeling. How was I to set up props? How were images to be clicked? I didn’t have a sophisticated camera. But after a little over twenty book posts, I have understood the nuances.
I am now raring to go, ready to get those creative juices flowing with Insta stories and feeds. Creative Bookstagram is my road ahead, and I hope I succeed in what I have set out to do.
So whether you are a voracious reader, or just getting started with book, do follow me on my Instagram handle @meotherwise for all things related to books.