The first thing I am asked, when I announce to people that I am a blogger, is if I make any money. In fact, after my first year of blogging, I had asked myself the same too. I had been expressing my point of view, and did have the passion for writing. I stumbled on various options- affiliate marketing, pay per clicks etc… But, my earning never saw an upward trend. So, can I make money from blogging? Bloggers in a way are influencers and there are plenty of paid blogging opportunities out there. The trick is finding potential brand partners, to earn from the lucrative wave of influencer marketing.
Influencer marketing- It’s your ability to influence
As a blogger you already would have come into contact with influencer marketing or influencer content. In simple words, it is using your creativity, whether through writing, photographs, social posts or dialogues, to influence your followers on your blog and social media. I’d started my personal blog a little over three years ago and in these years, I have learnt key insights that have not only allowed me to monetize my blog better, but also made me identify my strengths/weakness as a writer and influencer.
It’s all about…
Much as it may sound clichéd, everything links back to the content you produce. It is good content that builds audience and invites engagement with a brand. It also makes sense that the brand you collaborate with is relevant to the content you share on your blog. For example, I wouldn’t speak about technology on my blog, unless it shares some connection with the kind of writing I do.
Apart from just writing my content and putting it up on my blog, the purpose is served only if it reaches an audience. In the initial years, my traffic was solely from social media, friends, relatives and fellow bloggers. But slowly I realized the greatest treasure house of traffic lay in search engines. I found resources online and incorporated few core strategies of SEO into my work, so that my content is more easily searchable.
Finally, building relationships is important in sustaining the blog. Good relationships are built on a foundation of trust- with other bloggers, the audience, with brands, and influencer marketing platforms.
Influencer Marketing Platforms- Why it pays to be associated with them
As a newbie, the big question in my mind was, “Where do I start? How am I going to get campaigns? How would brands find me??” My search led me to associate myself with influencer marketing platforms. These platforms connect brands with bloggers and help you:
- Gain visibility, as they maintain a database of influencers, searchable by brands and agencies.
- Get campaigns from various brands with a range to choose from, relevant to your blog.
- Ensuring you are paid for your work- As a freelancer, the biggest problem I faced is not receiving payment for the work done. Being associated ensures compensation (well, at most times!!)
My experience with Influencer.in
For over a year, I have been associated with Influencer.in, working successfully on various campaigns. Influencer.in is one of India’s leading influencer marketing platform with major brands across various categories including Travel, Lifestyle, Fashion, Technology, Parenting and more. Once I signed up on the platform, I got access to various brand campaigns.
What I really like about Influencer.in is that I quote my price for the campaign I apply for. Unlike other platforms, where the client decides the price, and as an influencer I have to either take it or leave it. However, with Influencer.in, I gauge the kind of work required, and having an understanding of my blogs worth, I quote the best price. Payments are made promptly upon successful completion of an assignment where all guidelines have been satisfied.
Each of the campaigns is different. Brands generally take into consideration traffic quality of each blog, level of engagement and how reliable you are in handling sponsored assignments. Over the last few months, I have worked with multiple brands through Influencer.in. I have done review for Truweight, where I got to try out the product before giving honest reviews. I have done book reviews and been associated with fashion portals such as Craftsvilla and, Travel to Israel for Israel Tourism.
Blogging does pay. Apart from the ability to share a story and connect with people around the world, the monetary bit is surely a morale booster. It all boils down to positioning your blog properly, and opportunities would come your way.